The Sustainable Mountain Alliance (SMA) is a Swiss-based non-profit organization that aims to facilitate the transition to sustainable sports and tourism in mountain environments. They provide a collaborative platform to identify and support innovative solutions for a regenerative economy in mountain areas, which are particularly sensitive to climate change. SMA organizes challenges and programs focused on sustainability, biodiversity conservation, and climate change adaptation, bringing together various stakeholders including sports organizations, startups, and academic institutions to address these critical issues.