The campaign is about behaviour change and we want to encourage people to have more respect, both for their environment and definitely for themselves. We are speaking with one international voice and a single initiative supported by big names and events globally. We show people, organisers and campers, how much waste there is – how much it costs them each year – what happens to this waste. We can demonstrate that there is an alternative to the present situation. Organisers can save money – punters can save money – less waste – less landfill, less damage to the environment – less resources being used up. We are spreading this one simple message to every festival and to everyone – Love Your Tentand take it home.