The High Five Program promotes sustainable practices at events by encouraging crowd participation in litter control and waste management. Through an engaging marketing campaign, attendees are incentivized to use waste stations correctly, sort recyclables, and compost. This initiative significantly reduces event litter and cleanup efforts while enhancing the festival’s reputation for environmental responsibility. Participants are rewarded with prizes sourced from vendors and sponsors, which encourages ongoing engagement throughout the event. The program not only aims to educate and transform event-goers into responsible custodians but also to create a lasting impact on waste reduction and community awareness.